Content Management Systems

There are many acronyms in the business world for reference. SEO, CRM, SERP, CDN and CMS are just some of the important ones.

Considering that more than half of the websites are built with CMS, CMS is particularly important. What’s that?

CMS stands for content management system. It can also be the solution you are looking for to quickly create a website with limited technical knowledge and resources.

With CMS, you can create, manage, modify, and publish content in one easy-to-use interface.

You can customize the design and functionality of the site by downloading or purchasing templates and extensions instead of coding.

A CMS can also allow multiple users to work on the back end of the same tool, and so on. You might be wondering how a software performs all these tasks.

To answer this question, let’s take a closer look at how CMS works

How a CMS Works

To understand how a CMS works, you must first understand what it’s like to create a website from scratch.

You’d start with HTML to add text, images, navigation bars, and other building blocks of a site.

Then you’d add CSS to style those elements to match the unique look and feel of your brand.

You’d finish up by writing some JavaScript to add more advanced functionality to your site, like slide-in CTAs.

Whenever you want to make changes — even simple ones like updating content — you have to download files from the server, open them, and change the HTML code by hand.

Then you’ll have to make sure you didn’t break any links or something else before uploading the files back to the server.

Sounds complicated, yes? For developers and other advanced users with experience in website development, building a site from scratch might be ideal.

But for those who don’t have the coding skills or time and resources to build a site from scratch and maintain it, they can use a CMS. Let’s talk about how.

This is How to Use a CMS

CMS consists of two main parts: content management application (CMA) and content delivery application (CDA).

Combined, these applications basically handle all the code, database queries, and infrastructure on the back end, so you can focus on the front end of the site.

Rather than start with a blank HTML page, for example, you’ll open up the content editor and be able bold text, add links and CTAs, and insert images and tables by dragging and dropping some modules or clicking a few buttons rather than writing out HTML, CSS, and JavaScript.

To make other changes on your site, like changing the permalink structure or installing extensions, just navigate to the appropriate section in your admin panel.

This is the CMA in action: all these changes are made in an intuitive interface that hides the code from you, the end user.

When you’re done making changes, the CDA will take the content you entered into the CMA, assemble the code, display it to your front-end visitors, and store it.

That means when you want to publish a new blog post, for example, you just have to hit the Publish button instead of manually uploading a page to your server.

Now that we understand what a CMS is, how it works, and how to use it, let’s explore the benefits of using one over building a site from scratch or using another website building tool.

Why do you need CMS?

We’ve already mentioned some of the benefits of using a CMS, but let’s look at some specific ways it affects the setup process, team productivity, and online visibility.

  • No Coding Knowledge Required

By allowing non-developers and other users to create websites without coding, CMS systems have helped revolutionize web design.

Gone are the days of relying on web developers and designers to create an online presence for your business.

You can create and manage content, customize the design of your site, and install extensions to add functionality to your site — all without coding. (It’s important to note that most platforms do allow you to add custom code for more granular control over your site, too.)

As a result, users with limited technical resources and time can still build a powerful website for their business.

  • Easy Collaboration

Multiple users can access and work on the back-end of the CMS at the same time.

This means that on any given day, your marketers can produce content, your IT professionals can implement security protocols, and your developers can add custom code to your theme.

In fact, they may all work on the same landing page. In short, a CMS can help improve workflows and productivity across your team.

  • SEO Features and Extensions

CMS platforms offer built-in features as well as add-ons to help you optimize your site for search engines.

Using built-in or third party tools, you can:

  1. Customize page titles and meta descriptions.
  2. Choose SEO-friendly URL structures.
  3. Create XML sitemaps.
  4. Add image alt text.
  5. Include breadcrumb navigation
  6. Optimize page load times.

Implementing these best practices will help improve your chances of ranking on Google and other major search engines.

Predesigned Templates

Most CMS platforms (such as CMS Hub) come with a series of pre-designed templates that you can use to quickly customize the appearance of your site.

They also affect the behavior of your website.

Choosing a responsive template, for example, will ensure your site looks good on any device, without requiring you to write a bunch of code.

Not only do templates save you design time before launching your site, they can also make a website redesign much faster and simpler down the road.

CMS Platform Examples

  • CMS Hub
  • WordPress
  • Joomla
  • Drupal
  • Magento

Use a CMS to Build Your Site

Using a content management system to build and manage your site can help you grow over time.

Not only will a CMS store all of your web content in one place, it will also support collaboration across teams, allow for quick and easy updates, and offer templates and extensions to customize your site