For any business, owning a website is a wonderful move that can increase your visibility to your target audience.
Although visibility is an indispensable foundation for all Internet companies, credibility must also be on the table.
A recent study conducted in 2016 found that approximately 75% of people may conduct research on the Internet before making a final purchase. This is just to verify the credibility of the website.
In today’s world, any company without a website is considered less credible than a company with a website.
Now you may be wondering, how does a single website affect the credibility of a company?
These are the various ways in which a website affects a company’s reputation.
First of all, any good website must be consistent and communicate with the marketing goals and brand of the company.
The website must communicate with your audience, the mission and vision of your business.
The company’s website should be an information resource related to the company’s products and services.
This act of promoting and educating your business to your target audience can build trust, which is the cornerstone of a lasting relationship.
The website puts your brand in the spotlight and aligns with the marketing goals you set.
By alignment, this means that your website logo, fonts, images, and layout should represent the nature and characteristics of your business. This way, the brand is used to identify your business and generate credibility.
Post relevant and engaging web contents
Use your website as a tool to maintain your authority in specific areas that your business cares about.
You have successfully introduced yourself to your customers, and now the next step is to show them that you know what you are doing.
Make sure to create and publish relevant, interesting and useful content on your website. Also try to focus on publishing content that is only relevant to your field.
For example, a legitimate website that publishes publications about fashion apparently sends the wrong information to the viewer and may make mistakes.
Enhance functionality of the website
How would you feel if you entered a website and clicked on a link only to return a 404 error or any other error message? Of course, you will be distraught and may wonder why the company did not fix the problem.
With the appearance of many problems, the reliability and credibility of the website has gradually decreased.
This is why businesses need to search for and detect broken links, slow page loading, and incorrect page orientation. A powerful website will increase the credibility of the company in the eyes of customers.
Keep the website up to date
Your website serves as a library and hub of information for your customers. Imagine if you were to walk into a library today and find most textbooks to be in the original edition when it is obvious that new editions have been released by the publishers.
Definitely, you might probably not return to the library. This goes for a website too. Contents placed in websites must be regularly updated at least every 4 days or weekly to keep new customers engaged.
Like a storefront, if a website is left untouched after creation, it loses its appeal. Imagine going into a store that is dusty, monotonous, and out of style.
At the other side of the street, there is another store selling similar products but just that this particular store always keeps their store front neat, orderly and updated with new stocks arriving.
It is obvious that you will make your purchase at the latter store. Your website needs to be updated to keep the competition with your competitors running.
Most times, it is advised to go through the website of your top competitors and get the latest information on some of the products and services that have been updated.
Also pay attention to social media trends and know when to have a make-over of your website. It can be that your industry regulation has been updated and you were not aware of it.
If a customer carries out business with you based on the outdated regulation and it turns out to be harmful for the customer, you might not only risk losing your credibility ranking but you might also risk a lawsuit.
So there you go, these are some of the basic stuff you must take note of, if you’re considering building a website for your business.
One more thing we didn’t mention though, was the importance of the web developer you’re contracting. It’s very important that you have your business
websites built by someone with competence. That’s why here at Walex Biz Nigeria we provide clients with top notch websites development services, amongst other services we offer. Contact us today 🙂