Technical SEO for WordPress: What Webmasters Need to Know

Technical SEO simply refers to “things” that are related to code, settings, and servers. It includes things you can see and things you can’t see. 

Technical SEO focuses on discovering issues and fixing these problems.

All with the primary goal of making it easy for search engines to crawl, digest, understand, and index your website or blog’s content. 

Common Problems With Technical SEO

Below are some common technical SEO issues with WordPress websites.

H1 Tags

The header tag, or the H1 tag in HTML, will usually be the title of a page or post. It should be the largest text and towards the top of the content. 

H1’s makes it difficult for search engines to understand the content’s subject matter.

This happens when users override the default WordPress designs. 

Meta Titles and Descriptions

Meta titles and descriptions give search engines an idea of what the page is about.  

Missing meta, multiple instances of meta, same meta across the entire website, too short or overly long meta makes it difficult for search engines to understand the content of the page. 

SEO Friendly URLs

SEO friendly URLs help search engines understand a website’s architecture and the structure of the content.

Lack of this will make it lead to poor indexing of the web page by search engines. All the above issues should be carefully addressed when creating or maintaining a WordPress website.