Why Do Most E-commerce Platform Fail


Growing market size has lured many businesses to start their own eCommerce platforms.

Although consumers prefer e-commerce, many e-commerce platforms are still struggling to increase their sales and customer base.

Poor planning and design are two of the most important causes of e-commerce failure.

Some Issues That Lead to eCommerce failure

Poor design for mobile

A big reason why e-commerce apps fail is poor UI & UX design which was not optimized for mobile.

Mobile traffic has increased phenomenally and forms a large chunk of today’s internet traffic.

Noisy homepage

The homepage is the first thing users notice. Some  e-commerce apps try to put too much information on their homepage.

It is a bad UI/UX design as the users have to cut through irrelevant information to find what they were looking for.

No personalization

One of the most substantial incentives for users to download an e-commerce app is personalization.

E-commerce platforms miss out on significant revenue opportunities by failing to personalize the customer’s shopping experience. 

Customer experience can be personalized by remembering the user’s previous searches, saving the purchase records and suggesting similar products. 

Delayed response

A delay of even a few seconds can drive the users away from the platform. It would be good to show a loader instead of showing a blank screen if the response time is considerable.

Lack of clarity in Checkout procedure

A complicated checkout process can discourage many users. According to recent studies, the average shopping cart abandonment rate stands at 87%.

Platforms should avoid asking for unnecessary information. 


For an e-commerce platform to be successful, it must make the customer experience easy and enjoyable.

This is done by making the platform as simple and attractive as possible. The changing needs of the customers must also be catered to.